Jaguar iPace and Land Rover Hybrids

Problem Statement:
Jaguar Land Rover (JLR) needed to introduce a new electric vehicle, the iPace, to the North American market as part of their ambitious electrification plans. The challenge was to ensure a smooth and successful launch despite JLR's financial issues and the need for significant market share growth.

 

Solution:
With my extensive experience from ZF Transmissions and deep involvement in JLR's electrification plans, I took on the responsibility of managing the testing and introduction of the iPace to the United States. The focus was on ensuring the high voltage battery systems were ready and reliable for the North American market.

 

Execution:
- Preparation I managed vehicle shows, test events, and conducted port inspections on incoming vehicles to ensure they met quality standards.

 

- Collaboration: I traveled to the UK to work closely with the battery team and to Austria for initial prototype builds at the Gratz factory, ensuring seamless integration of high voltage systems.

 

- Assembly Plant Readiness: Ensured that the assembly plant was equipped to handle high voltage systems, coordinating with various teams to meet these requirements.

 

- Quality Assurance: Oversaw the preparation and readiness of the high voltage battery for its debut, ensuring all systems were functional and met safety standards.

 

Result:
The iPace was successfully launched in North America, receiving positive feedback for its performance and design. Despite the successful introduction, JLR faced ongoing financial difficulties and eventually decided to downsize, which included removing positions in California. Nonetheless, the project highlighted the potential of electric vehicles and marked a significant step in JLR's electrification journey.